The No More Red initiative by Arsenal Football Club saw the first team show off a glorious new white kit for the Nottingham Forest game that, for supporters, will never be made available for purchase. The reason for that is because NMR works together with Adidas to help keep young people safe from knife crime in their community.
Between June 2020 and June 2021, there were more than 10,000 knife crimes in London alone. Something needs to be done to try and curb this with two ambassadors of No More Red, Idris Elba and Ian Wright, giving their thoughts on how they can help.
Idris Elba, founder of Don’t Stab Your Future and mentor as part of No More Red said: “From the time young people leave school, until the time they’re at home with family, there is often a void, a dangerous spike of nothing to do, where nothing can easily turn to something dangerous.
“If there continues to be no options for this after-school period, we will always see gangs form. Let’s create options for these young people.”
Ian Wright MBE said: “Every young person deserves the opportunity to express themselves. The opportunity to exist within a safe environment. The opportunity to live free from fear of violence. We can never accept loss of life through youth violence as ‘normal’ in our city and it’s so important that we all work together to create a better environment for young people.
“By giving young people more places to play sport, more support, and access to individuals who can inspire them, together we can help make a difference to young people in London.”
Visit Arsenal’s statement about No More Red here!