After 25 years apart, Arsenal got back together with Adidas at the start of the 2019/20 campaign and continued what has thus far been a really productive relationship together. Now, as confirmed by Arsenal.com, they’ll be extending that dream team all the way through until at least 2030, with a large focus reportedly going on the further development of Arsenal Women after another strong year.
Arsenal are easily one of the biggest clubs in English football and this is the kind of deal that showcases that, and it’s working nicely alongside the first team’s continued success on the pitch.
Our Chief Commercial Officer, Juliet Slot, said: “We’re delighted to agree a new partnership with adidas until 2030. The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.
“Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike. We’re proud of the progress we’ve made together and we’re excited to take our partnership forward.”
The announcement comes following a summer where both the men’s and women’s teams were hosted at adidas’ global headquarters in Herzogenaurach, Germany for pre-season training camps.
Chief Executive Officer at adidas, Kasper Rorsted, added: “The work we have done with Arsenal has broken new ground in football partnerships and both on and off the pitch Arsenal continues to be at the forefront of the sport. We’re truly excited to continue to support both the men’s and women’s teams, delivering the very best for the athlete.
“We believe in helping the local community in London, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling, we’re looking forward to celebrating the rich and diverse Arsenal fanbase globally in the years ahead.”
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