Arsenal have agreed on a new sponsorship deal with Adidas that will come into effect in July 2019. While that may seem like a long time to wait for new kits, given the weight of the deal itself, it certainly feels like it’s worth it. We haven’t heard all too much more about the specifics but when you consider just how notable Adidas is as a company, we’re confident in saying that it’ll be worth the wait.
Stylin’ and profilin’
A lot of fans have commented on how they don’t really believe kit sponsorships are all that important when compared to the actual logistics of professional football. Of course they couldn’t be more accurate in a lot of ways, because the actual style of a kit really doesn’t matter as much as some folks would have you believe. Alas, it’s not about the style or anything like that – it’s about the statement of having a company such as Adidas putting their trust in your brand.
We’ve just seen them come off the back of the deal with Puma, and while it may have been beneficial from a financial standpoint, it just felt like a bit of a step down. The kits never seemed to sell that well, they looked really uncomfortable, and by default, they’re associated with a pretty bad time period for the club with it being Arsene Wenger’s swansong. With Adidas, though, the Gunners are returning to a brand that featured on their kits throughout one of their most successful spells in recent history.
While this move has probably been in the pipeline for quite some time it doesn’t feel like a coincidence that they’re announcing it now, given how overwhelmingly well the club is doing at the moment. Off the pitch there are still some issues that need to be addressed and ironed out, but in terms of what they’re producing on it, things couldn’t be going much better. In addition to actually winning games consistently, Arsenal are putting in performances that are making the fans believe again.
That’s been a difficult thing for them to do in the past, and it’s great to see this renewed sense of pride and spirit. In every way, shape and form the Unai Emery era is off to a phenomenal start, and the man himself doesn’t get enough credit for that. Perhaps as time goes on, he will.
Are you excited for the Adidas deal to start?